Graduate Profile: Graduate is specialized in a high-quality expert in the given field, characterized by analytical, creative, independent, critical thinking, which can be applied adequately and flexibly even in the dynamically changing conditions of the field’s development. He/she is able to propose new concepts, specific focuses, controls the process of creating promotional materials at a very high level and knows how to manage and implement complex and international marketing communication and advertising campaigns. He/she can creatively and independently design and implement large-scale marketing and communication research, work effectively also in international teams and can manage international and national teams of workers in the field of marketing communication and advertising and independently prepare large projects and take responsibility for complex solutions in the field of marketing communication and advertising.
Graduate Employment: Graduate is prepared for employment mainly in the academic sphere, in research (research agencies of media and marketing communication), and in leading positions in media and marketing institutions, which can be the following positions: researcher in the field of media and of marketing communication, university teacher with a specialization in marketing communication, university researcher, head of publications, director and manager of media and marketing institutions, specialist in marketing communication, Ideamaker, Senior EU Public Policy, information manager, advanced data analyst/analyst eventually journalist. Graduate will also be employed in the non-profit sector, social marketing culture, media, institutions supporting science, research and education, as well as in state administration.
