Graduate Profile: The graduates possess a comprehensive understanding of the communication process, encompassing the creation of various communication channels such as media, mass media, and marketing. They have the necessary knowledge to implement complex campaigns successfully. They have a solid grasp of the core subjects of the field, including marketing communication, marketing communication tools, communication media, and management of organisations and projects in the context of media marketing and information institutions and systems. Additionally, they have acquired knowledge in related disciplines such as psychology, sociology, linguistics, and economics. They are proficient in the terminological aspects of the field and possess extensive practical and methodological knowledge. They can analyse, design, implement, and interpret complex media, mass media, and marketing communication solutions in both traditional and digital environments. They are skilled in conducting research and interpreting results with creativity and independence. The graduates also have a good understanding of organisational practices and can effectively manage teams of professionals in media, mass media, and marketing communications. They are capable of working autonomously, solving related problems, independently developing projects, and taking responsibility for complex solutions.
Graduate Employment: The graduates find employment as executive creative professionals in industries related to media and marketing communication. These roles can be found in advertising agencies, media companies, and marketing agencies, as well as within the marketing and communication departments of both commercial and non-commercial organisations.
