Graduate Profile: The graduates demonstrate a profound understanding of the terminological, conceptual, and categorical aspects within the realm of mass communication and media studies. They possess extensive knowledge of the theory of mass media communication, as well as the theory and practical applications pertaining to political and economic issues in the media. Additionally, they keep abreast of emerging trends in print, television, and radio media, advancements in new media technologies, principles of public relations, media philosophy, media ethics, and art criticism. Their ability to effectively present the outcomes of their scientific endeavours to professional audiences is highly commendable. Furthermore, they adeptly apply their acquired knowledge in specific domains of professional practice, with a particular focus on crafting engaging and scholarly articles. These graduates approach contemporary political, social, artistic, and historical events with a creative perspective, producing engaging content for print, web, and broadcast media platforms. They possess the necessary skills for journalistic expertise, including commentary, evaluation, analysis, and interpretation. Additionally, they are proficient in planning and composing official statements and remarks for media outlets and the general public. They are equipped to plan and oversee operations in newsrooms and public relations departments, as well as take charge of an organisation’s marketing communications.
Graduate Employment: The graduates’ level of knowledge and breadth of understanding align with the standards and expectations set by the Qualifications Framework. In accordance with the National Occupational Framework, they are well-prepared to pursue careers in various roles such as journalists, editors, reporters, cameramen, presenters, news reporters, copywriters, spokespersons, public relations managers, and other related positions.
